Description
This website needed a logo, so I made one. At first I wasn't sure what this website would be called and so I tried all sorts of stuff with the logo. Eventually I went with "roelifant" since that was a nickname of mine that was already in use. The logo is a simplistic depiction of an elephant, resembling a curved letter or symbol of some sorts. The proportions are inspired by the golden ratio.
Process
I made many, many doodles before I finally settled on an idea for this logo.
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets1.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets2.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets3.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets4.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets5.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets6.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets7.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets8.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets9.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets10.jpg)
![sketches of ideas for logos](../../images/projects/roelifant-logo/schets11.jpg)
Once I settled on an idea, I switched to illustrator to make a bunch of different elephants and experiment with the proportions and placement. I was using the golden ratio but even when you do that there's still a lot of wiggle room left and many decisions to make about what part gets what propportion. In this phase I finally decided to add the eye. Another big decision was whether the trunk should be lifted, or if it should be "on the ground". It ended up on the ground.
![printed out alternative versions of the logo in development](../../images/projects/roelifant-logo/print1.jpg)
![printed out alternative versions of the logo in development](../../images/projects/roelifant-logo/print2.jpg)
![printed out alternative versions of the logo in development](../../images/projects/roelifant-logo/print3.jpg)
![printed out alternative versions of the logo in development](../../images/projects/roelifant-logo/print4.jpg)
All this resulted in the following logo:
![the end result of the roelifant logo](../../images/projects/mijnlogo.jpg)
![image of the roelifant logo, as wel as a sketch showing the skeleton of circles and lines that the logo was made of](../../images/projects/mijnlogo.jpg)